CREATIVE DIRECTOR BRIEFpaid primary · x-ai/grok-4.6
Zip up the hug. Leave the cocoa rings on the table.
Turn hot-cocoa comfort into a chest-level embrace illustration for a forest-green zip-up: steam that becomes arms, mugs that lean together, humor people gift and actually wear.
GRAPHIC FAMILYcozy-ritual illustration
BUYER MOMENTAfter a draining week they picture porch light, two mugs, a forest-green zip-up half open, and a hug that outlasts the steam. They want that private warmth as a graphic others can clock without a lecture.
FRONT ARTChest lockup: two leaning cocoa mugs, steam ribbons forming a wrapping hug, three marshmallow dots as tiny hearts. Bold line, limited fill, transparent ground, clear of the zipper placket.
HERO SCENEIndoor dusk: forest-green zip-up half-zipped, chest graphic visible, wearer handing a second mug, steam and a shoulder hug in frame.
HUMAN REVIEW QUESTION
Is the steam-as-hug mug illustration charming enough to gift and still adult enough to wear outside the house?
No unverified catalog image is shown. Keep, rewrite, or request alternatives before production art is generated.