Signal Optional demand check
Brief Zip up the hug. Leave the cocoa rings on the table.
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
Zip up the hug. Leave the cocoa rings on the table.
Buyer Partners and chosen-family gifters who treat snow-day cocoa and long hugs as a love language, hunting a zip-up that feels sincere, funny, and public-wearable. Buying moment After a draining week they picture porch light, two mugs, a forest-green zip-up half open, and a hug that outlasts the steam. They want that private warmth as a graphic others can clock without a lecture. Insight Warmth converts when it looks like a shared ritual. A cocoa-and-hug joke lets the wearer signal comfort without performing grand romance or wearing a slogan. Product thesis Turn hot-cocoa comfort into a chest-level embrace illustration for a forest-green zip-up: steam that becomes arms, mugs that lean together, humor people gift and actually wear. Visual family cozy-ritual illustration — Chest lockup: two leaning cocoa mugs, steam ribbons forming a wrapping hug, three marshmallow dots as tiny hearts. Bold line, limited fill, transparent ground, clear of the zipper placket. Palette cocoa brown, steam cream, marshmallow ivory, warm gold, soft blush Hero scene Indoor dusk: forest-green zip-up half-zipped, chest graphic visible, wearer handing a second mug, steam and a shoulder hug in frame. Ad angle Lead with the ritual: the hoodie for people whose affection looks like cocoa, a half-zip, and a hug that does not need a caption. PDP promise Illustration-first zip-up graphic about cocoa and hugs, built as transparent art for light and dark garments, framed as a wearable inside joke for slow nights. Review question Is the steam-as-hug mug illustration charming enough to gift and still adult enough to wear outside the house? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookZip up the hug. Leave the cocoa rings on the table. ✓ Specific buyer + momentPartners and chosen-family gifters who treat snow-day cocoa and long hugs as a love language, hunting a zip-up that feel ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
