CREATIVE DIRECTOR BRIEFpaid primary · x-ai/grok-4.6
Give the sports dad a coat of arms, not a caption.
An original illustrated family-sports crest that turns dad-as-coach pride into a wearable badge people gift and photograph on game day—not generic typography.
GRAPHIC FAMILYwearable-humor
BUYER MOMENTSunday night she watches him rewind the last inning while muddy cleats dry by the door. She wants a gift that sees the sideline hours and quiet pride without another generic slogan.
FRONT ARTHeraldic crest: jersey-shaped shield, crossed whistle and sideline-chair silhouettes, trophy helm, two small kid-athlete supporters, ribbon motto that sounds like a chant without naming a real league.
HERO SCENEGolden-hour driveway: dad in the crest tee over a hoodie, one kid in a rec jersey, folding chair and water bottles in frame, no logos, lifestyle not a packshot.
HUMAN REVIEW QUESTION
Does this crest feel like original wearable humor a partner would gift, or does it still read as generic dad typography?
No unverified catalog image is shown. Keep, rewrite, or request alternatives before production art is generated.