Signal Optional demand check
Brief The wreckage has a last name. It be your own kids.
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
The wreckage has a last name. It be your own kids.
Buyer Millennial and Gen-X parents who treat household chaos as shared folklore, buy statement zip-ups as carpool-line signals, and gift fellow caregivers merch that says ‘I clocked it’ without a speech. Buying moment Sunday reset after a sleepover: cereal crater on the sofa, marker constellation on the hallway, one kid still in yesterday’s socks. The buyer zips the hoodie before school drop-off as both shield and punchline. Insight Outsiders get a cute story; you get the yogurt-on-ceiling sequel. Naming that your own kids wrote the plot is how parents bond faster than any advice thread. Product thesis A charcoal zip-up that turns private parental forensics into a wearable inside joke other caregivers clock from across the parking lot—humor first, lecture never. Visual family narrative wreckage illustration with integrated caption — Chest-scale living-room aftermath: toppled lamp, crayon mural crawling up a wall, cereal avalanche, two small sprinting kid silhouettes mid-escape; phrase IT BE YOUR OWN KIDS locked into a condensed caption bar that frames the scene instead of floating as type. Palette warm cream, rust orange, muted gold, soft slate line Hero scene Kitchen counter, morning light, parent zipping the hoodie with one hand while a coffee mug and a half-eaten yogurt tube sit in the other; kids motion-blurred in the doorway, parent’s half-smirk aimed at camera. Ad angle For the parent who stopped blaming the dog and started wearing the evidence. PDP promise The zip-up fellow parents clock in the pickup line—conversation starter, not a complaint. Review question Does the wreckage vignette feel like a specific family’s Sunday, or could it be any generic mess graphic? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe wreckage has a last name. It be your own kids. ✓ Specific buyer + momentMillennial and Gen-X parents who treat household chaos as shared folklore, buy statement zip-ups as carpool-line signals ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
