CREATIVE DIRECTOR BRIEFpaid primary · x-ai/grok-4.6
The wreckage has a last name. It be your own kids.
A charcoal zip-up that turns private parental forensics into a wearable inside joke other caregivers clock from across the parking lot—humor first, lecture never.
GRAPHIC FAMILYnarrative wreckage illustration with integrated caption
BUYER MOMENTSunday reset after a sleepover: cereal crater on the sofa, marker constellation on the hallway, one kid still in yesterday’s socks. The buyer zips the hoodie before school drop-off as both shield and punchline.
FRONT ARTChest-scale living-room aftermath: toppled lamp, crayon mural crawling up a wall, cereal avalanche, two small sprinting kid silhouettes mid-escape; phrase IT BE YOUR OWN KIDS locked into a condensed caption bar that frames the scene instead of floating as type.
HERO SCENEKitchen counter, morning light, parent zipping the hoodie with one hand while a coffee mug and a half-eaten yogurt tube sit in the other; kids motion-blurred in the doorway, parent’s half-smirk aimed at camera.
HUMAN REVIEW QUESTION
Does the wreckage vignette feel like a specific family’s Sunday, or could it be any generic mess graphic?
No unverified catalog image is shown. Keep, rewrite, or request alternatives before production art is generated.