Signal Optional demand check
Brief The hoodie that passes the Bechdel test for wit
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief anthropic/claude-sonnet-4.6
The hoodie that passes the Bechdel test for wit
Buyer Cinephile in their late 20s–40s who quotes films constantly, owns a Letterboxd account, and uses movie references as a love language with their inner circle Buying moment It's Friday night, they're hosting a watch party, and they want their outfit to be the opening joke before the first trailer even plays Insight For film lovers, a well-landed movie pun isn't just humor—it's a signal that says 'you'll get this' to exactly the right people and flies over everyone else's head Product thesis A zip-up hoodie built around a single sharp movie pun graphic that rewards film-literate viewers, wearable as a conversation starter at watch parties, theaters, or anywhere taste travels Visual family Retro cinema poster parody with a punny twist—think VHS-era title card energy meets dry editorial illustration — Centered chest graphic: a stylized film reel reimagined as a pair of glasses with the tagline 'Reel Talk Only' in distressed serif type beneath it Palette #2D4A3E, #F5E6C8, #C0392B, #1A1A1A, #E8D5A3 Hero scene Model zipped halfway up, laughing mid-conversation in a dimly lit living room surrounded by stacked Blu-rays and a paused projector screen Ad angle 'For the person whose entire personality is cinema—and we mean that as a compliment.' Cuts between the front graphic close-up and friends losing it at the back print PDP promise Wear the joke. Land the reference. Keep the room guessing until they read the back. Review question Does the 'Gone With the Wind-breaker' back-print concept land as a self-contained visual joke without requiring verbal explanation, or does it need a supporting visual cue to close the pun faster? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe hoodie that passes the Bechdel test for wit ✓ Specific buyer + momentCinephile in their late 20s–40s who quotes films constantly, owns a Letterboxd account, and uses movie references as a l ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
