Signal Optional demand check
Brief Turn the blur of the first twelve months into the permanent
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Turn the blur of the first twelve months into the permanent centerpiece of your living room.
Buyer The Sentimental New Parent (Ages 28-40) Buying moment A tired but joyful parent finally sits down for the first time at 9 PM after a long day of 'firsts'—first solid foods, first steps, or simply the first year surviving the chaos—and reaches for a blanket that feels like a warm hug for their memories. Insight The 'first year' blur is so intense that parents are desperate for tangible anchors to slow down time; they don't want a generic baby blanket, they want an heirloom-quality piece that aestheticizes their chaos. Product thesis A high-contrast, woven textile keepsake that bridges the gap between functional home decor and emotional milestone documentation, designed to be displayed rather than tucked away in a closet. Visual family A warm, flat-shaded illustrative style featuring soft, comforting silhouettes and high-contrast, bold shapes that anchor the blanket as a piece of art. — OUR FIRST YEAR Palette #F2E8CF, #BC6C25, #606C38 Hero scene A cinematic shot of a living room at dusk; the blanket is draped artistically over the back of a mid-century modern sofa, bathed in warm lamplight. Ad angle Focus on the 'end of the exhaustion'—the moment you realize the first year is gone, and you need something to hold onto. PDP promise A woven heirloom designed to withstand daily use while serving as a soft, tactile reminder of the year that changed everything. Review question Does the 'illustrated-storybook' style feel sophisticated enough for a modern living room, or does it lean too far into nursery-only decor? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookTurn the blur of the first twelve months into the permanent centerpiece of your living room. ✓ Specific buyer + momentThe Sentimental New Parent (Ages 28-40) ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.