Signal Optional demand check
Brief For every moment you clapped when you wanted to cry, cried w
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief anthropic/claude-sonnet-4.6
For every moment you clapped when you wanted to cry, cried when you wanted to laugh, and ate three plates of food either way
Buyer Adults 28–45 who've survived a string of life's awkward milestones—job changes, kids' recitals, questionable family reunions—and cope through dry humor and cozy layers Buying moment Someone zips up a hoodie before heading to yet another obligatory celebration they half-dread, half-love, and fully need snacks for Insight People don't always feel celebratory at celebrations—they feel tired, overstimulated, and oddly moved all at once. Wearing that contradiction is funnier and more honest than pretending otherwise Product thesis A forest-green zip-up hoodie that turns the bittersweet absurdity of showing up for life's big and small moments into a wearable inside joke people will immediately recognize as their own Visual family deadpan-ceremonial illustration — Small centered chest graphic: a single party popper mid-pop, confetti frozen mid-air, rendered in a slightly too-formal engraving style—as if commemorating something both ridiculous and genuinely touching Palette #2D5A3D forest green base, #F5ECD7 aged parchment ink, #C9A84C antique gold accent, #8B2E2E muted burgundy detail Hero scene Model zips up the hoodie in a backyard strung with half-deflated balloons, holding a paper plate, looking directly at camera with a knowing half-smile—golden hour light Ad angle Side-by-side of the same person at six different celebrations across the years—different ages, same exhausted-but-present expression, same hoodie PDP promise The hoodie for people who show up every single time—even when they're running on leftover cake and sheer willpower Review question Does the trophy engraving scene read as charmingly chaotic or just visually cluttered at back-print scale—and should the casserole dish be replaced with a more universally legible celebration object? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookFor every moment you clapped when you wanted to cry, cried when you wanted to laugh, and ate three plates of food either way ✓ Specific buyer + momentAdults 28–45 who've survived a string of life's awkward milestones—job changes, kids' recitals, questionable family reun ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
