Signal Optional demand check
Brief Because some days the whole plan is cocoa and a hug—and that
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief anthropic/claude-sonnet-4.6
Because some days the whole plan is cocoa and a hug—and that's a perfectly valid plan.
Buyer Adults 25–42 who self-identify as cozy-culture enthusiasts—people who treat a good hoodie and a mug of hot cocoa as a full emotional support system, not just comfort items. Buying moment It's a gray Saturday morning. She's already made cocoa, lit a candle, and pulled on her favorite zip-up before anyone else woke up. This hoodie isn't an outfit—it's a ritual. She'd buy this for herself and immediately order a second one as a gift. Insight Cozy isn't passive—it's a personality. People who lean into warmth culture wear their identity literally. A hoodie that names the ritual ('hot cocoa & warm hugs') becomes a belonging signal, not just apparel. Product thesis A zip-up hoodie that doubles as a wearable mood board for people who've made coziness a lifestyle. The graphic earns its place by feeling hand-drawn and warm, not corporate—like something you'd doodle on a foggy window. Visual family wearable-humor with cozy-illustration warmth—think editorial doodle meets vintage mug art — A slightly oversized illustrated mug steaming with cocoa, wrapped in a small illustrated pair of arms mid-hug. Hand-lettered 'Hot Cocoa & Warm Hugs' arcs above in a soft, slightly wobbly serif. Intentionally imperfect linework. Palette #F5E6D3 cream, #3B1F0E deep cocoa brown, #C1440E burnt sienna, #E8C49A warm oat, #1A1A1A near-black for dark garment outlines Hero scene Model seated at a wooden kitchen table, both hands wrapped around a real mug, zip-up half-zipped, soft morning window light. Graphic visible but not forced. Mood: unhurried Saturday. Ad angle Retarget cozy-lifestyle and gift-for-her audiences with a split creative: left side shows the hoodie flat, right side shows it worn with a mug. Copy: 'Some people have a whole personality about cocoa. This is for them.' PDP promise The hoodie that says everything you feel on a slow morning—without requiring you to explain yourself to anyone. Review question Does the illustrated mug-hug concept feel warm and wearable to the target buyer, or does it risk reading as too juvenile for adults who want cozy-chic rather than cozy-cute? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookBecause some days the whole plan is cocoa and a hug—and that's a perfectly valid plan. ✓ Specific buyer + momentAdults 25–42 who self-identify as cozy-culture enthusiasts—people who treat a good hoodie and a mug of hot cocoa as a fu ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
