Signal Optional demand check
Brief The scent that tells your brain the workday is officially ov
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
The scent that tells your brain the workday is officially over.
Buyer The 'Burnout Recovery' professional (ages 28-40) who views self-care as a necessary ritual to reset after high-stress weeks. Buying moment It is Sunday evening. The buyer has just finished a week of back-to-back meetings and is staring at a laptop screen. They light the candle, dim the lights, and close the laptop, signaling a physical and mental transition from 'doing' to 'being'. Insight High-achievers don't want 'tranquility'—they want 'permission' to stop. They don't need another generic wellness product; they need a physical totem that marks the boundary between their professional identity and their personal peace. Product thesis Healing & Hope acts as a tactile anchor, turning a routine environment into a sacred space for decompression through scent-triggered habit formation. Visual family A sophisticated, airy layout that balances fine-line organic illustrations with a refined, high-contrast serif typeface. — HEALING & HOPE
RESTORE RITUAL
FGS WELLNESS Palette Cream, Dusty Sage, Soft Terracotta Hero scene A top-down shot of the candle on a clean bedside table next to a closed journal and a cup of herbal tea, with soft, golden-hour light hitting the label. Ad angle The 'Sunday Reset'—why your brain needs a scent-based trigger to stop worrying about Monday. PDP promise Hand-poured to help you reclaim your space and quiet the noise of the work week. Review question Does the botanical motif feel sophisticated enough for a luxury gift-market buyer, or does it lean too far into 'generic wellness'? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe scent that tells your brain the workday is officially over. ✓ Specific buyer + momentThe 'Burnout Recovery' professional (ages 28-40) who views self-care as a necessary ritual to reset after high-stress we ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.