Signal Optional demand check
Brief Stop working. Start breathing.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Stop working. Start breathing.
Buyer The 'Burnout-Recovery' Millennial professional, aged 28-40, who views home fragrance as a tactile bridge between the chaos of the workday and the sanctuary of the evening. Buying moment It is 7:30 PM on a Tuesday. The laptop has been closed, the phone is on 'Do Not Disturb,' and the buyer is lighting this candle to signal a hard stop to the day's mental load. Insight True relaxation isn't just about scent; it's about the visual ritual of creating a dedicated 'off-switch' moment in a high-pressure environment. Product thesis FGS-C022 transforms a generic living space into a curated 'ritual zone' through high-design aesthetics that look like an object of art rather than a piece of home maintenance. Visual family A sophisticated, single-weight continuous line illustration that captures the fluid transition from workday tension to evening stillness. — STILLNESS
Comfort & Connection
FGS RITUAL COLLECTION Palette Cream, Warm Stone, Sage Green Hero scene A top-down, slow-motion shot of a clean, marble side table. As the candle is placed down, the label catches the light, and the user’s hand enters the frame just to strike a long match. Ad angle The 'Hard Stop' strategy: Position the candle as the essential tool for professional decompression. PDP promise Designed to be the center of your ritual, not just a scent; our 20oz Luxe jar provides 80+ hours of aesthetic calm. Review question Does the continuous line illustration feel too clinical, or does it effectively communicate the 'luxury' self-care aesthetic requested? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookStop working. Start breathing. ✓ Specific buyer + momentThe 'Burnout-Recovery' Millennial professional, aged 28-40, who views home fragrance as a tactile bridge between the cha ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.