Signal Optional demand check
Brief Stop performing. Start unfolding.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Stop performing. Start unfolding.
Buyer The 'Burnout Recovery' professional (late 20s–30s) who views their yoga practice as a hard-won sanctuary from a high-stimulation, digital-first workday. Buying moment It is 6:15 PM on a Tuesday. The user has just finished a grueling back-to-back meeting cycle. They unroll their mat in the living room, dim the lights, and look for a visual anchor that signals 'off-duty' without feeling like another corporate-wellness aesthetic. Insight People don't want 'zen' in the form of generic lotus flowers; they want a visual representation of 'un-doing'—the process of shedding the rigid structures of the day. Product thesis A yoga mat that functions as a physical boundary marker, turning a floor space into a distinct, high-design zone of decompression. Visual family A continuous, fluid line illustration that mimics the organic transition from a clenched fist to an open palm, utilizing expansive negative space. — UNFOLD / PRESENT STATE Palette Deep Charcoal, Soft Sage, Warm Sand Hero scene A top-down shot of the mat in a sun-drenched, minimalist living room; a pair of folded glasses and a single candle sit near the mat's edge. Ad angle The 'Transition Tool'—positioning the mat not as a piece of equipment, but as a ritualistic threshold between work and rest. PDP promise Ground your practice with a design that creates space for your mind to stop racing. Review question Does the 'UNFOLD' concept feel like a premium lifestyle brand, or does it lean too heavily into generic 'yoga-studio' tropes? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookStop performing. Start unfolding. ✓ Specific buyer + momentThe 'Burnout Recovery' professional (late 20s–30s) who views their yoga practice as a hard-won sanctuary from a high-sti ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.