CREATIVE DIRECTOR BRIEFpaid primary · x-ai/grok-4.6
Wear the hug that waits while the cocoa cools.
Turn the title into one original chest illustration—a mug whose steam becomes arms—so the navy crewneck feels like a private winter ritual instead of another slogan fleece.
GRAPHIC FAMILYsteam-hug illustration
BUYER MOMENTFirst hard freeze of the season: they come in from scraping the windshield, put the kettle on, and feel the exact gap where a hug used to land while the cocoa was still too hot to drink. They want that feeling on a crewneck they can actually leave the house in.
FRONT ARTMid-chest enamel mug of cocoa with three marshmallows; steam rises and resolves into two simplified arms that wrap the mug in a hug; a dusting of heart-shaped cocoa powder on the saucer; zero words on the front.
HERO SCENEDusk kitchen, navy crewneck on the pourer, two mugs on the counter, steam catching under-cabinet light, snow at the window, one mug being slid toward someone just out of frame.
HUMAN REVIEW QUESTION
If you cover the mug, does the remaining steam still clearly read as a hug at thumbnail size?
No unverified catalog image is shown. Keep, rewrite, or request alternatives before production art is generated.