Signal Optional demand check
Brief Wear the hug that waits while the cocoa cools.
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
Wear the hug that waits while the cocoa cools.
Buyer Adults who treat a second mug of cocoa as proof someone stayed, and who buy clothes that advertise that craving without a punchline Buying moment First hard freeze of the season: they come in from scraping the windshield, put the kettle on, and feel the exact gap where a hug used to land while the cocoa was still too hot to drink. They want that feeling on a crewneck they can actually leave the house in. Insight People do not buy cocoa merch for the drink; they buy a wearable stand-in for unhurried affection they either give every weekend or have started missing. Product thesis Turn the title into one original chest illustration—a mug whose steam becomes arms—so the navy crewneck feels like a private winter ritual instead of another slogan fleece. Visual family steam-hug illustration — Mid-chest enamel mug of cocoa with three marshmallows; steam rises and resolves into two simplified arms that wrap the mug in a hug; a dusting of heart-shaped cocoa powder on the saucer; zero words on the front. Palette enamel cream, dutch cocoa, marshmallow white, rose-steam, soft gold Hero scene Dusk kitchen, navy crewneck on the pourer, two mugs on the counter, steam catching under-cabinet light, snow at the window, one mug being slid toward someone just out of frame. Ad angle For the person who makes two mugs even after you said you were fine. PDP promise A graphic that gets asked about in a group photo and still feels like a secret when you are home alone with the kettle. Review question If you cover the mug, does the remaining steam still clearly read as a hug at thumbnail size? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookWear the hug that waits while the cocoa cools. ✓ Specific buyer + momentAdults who treat a second mug of cocoa as proof someone stayed, and who buy clothes that advertise that craving without ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
