Signal Optional demand check
Brief The scent that marks the end of your 'to-do' list.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
The scent that marks the end of your 'to-do' list.
Buyer The Overwhelmed Professional (30-45) Buying moment It is 8:45 PM on a Tuesday. The laptop is finally closed, the house is quiet, and the user is transitioning from a day of back-to-back meetings to the singular hour of personal time before sleep. Insight High-achievers don't want 'wellness' products that feel like another task; they want a physical anchor that signals the nervous system to stop performing. Product thesis Sacred Moments acts as a sensory boundary, turning a standard evening routine into a ritualized 'off-switch' for the professional brain. Visual family A sophisticated, airy layout featuring delicate, fine-line botanical illustrations that frame a refined, high-contrast serif typeface. — SACRED MOMENTS
RESTORE & UNWIND
FGS RITUAL COLLECTION Palette Cream, Sage Green, Soft Blush Hero scene A top-down shot of a cluttered desk being cleared, with the candle being placed in the exact center as the only illuminated object. Ad angle Stop 'trying' to relax. Start a ritual. PDP promise Designed to signal the end of your workday with a scent profile engineered for deep mental decompression. Review question Does the botanical motif feel too 'garden-store' or does it successfully evoke a sense of high-end, architectural calm? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe scent that marks the end of your 'to-do' list. ✓ Specific buyer + momentThe Overwhelmed Professional (30-45) ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.