Signal Optional demand check
Brief Home isn't a zip code, it's a heartbeat.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Home isn't a zip code, it's a heartbeat.
Buyer The Long-Distance Partner / Military Spouse Buying moment A partner moving across the country for a career advancement or deployment, leaving their significant other to manage the shared home while physically missing the presence of their person. Insight Physical distance creates an 'absence of presence' that makes mundane home objects feel hollow; jewelry acts as a tether that re-anchors the feeling of home to the person, not the location. Product thesis A sophisticated, noir-themed keepsake that transforms the Love Knot pendant into a portable sanctuary, providing emotional grounding for those separated by geography. Visual family A sophisticated, high-contrast aesthetic using continuous-line geometry to represent the unbroken connection between two points. — To my constant, | Home is wherever I am with you. | [Name] Palette #000000, #FFFFFF, #C5A059 Hero scene A split-screen video: one side shows a quiet, empty apartment hallway; the other shows the partner putting on the necklace in a busy city, immediately touching the pendant as they smile, closing the emotional gap. Ad angle The 'Distance-Defying Gift'—focusing on the transition from 'missing you' to 'carrying you'. PDP promise A tangible reminder of your shared foundation, designed to be worn daily as a promise of return. Review question Does the continuous-line motif clearly read as both a house and a heart, or does it require more abstraction to feel 'modern-minimal'? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookHome isn't a zip code, it's a heartbeat. ✓ Specific buyer + momentThe Long-Distance Partner / Military Spouse ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.