Signal Optional demand check
Brief The piece of jewelry that marks the start of your real life.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
The piece of jewelry that marks the start of your real life.
Buyer The 'Burnout Professional' woman, aged 28-40, who values the boundary between corporate grind and personal identity. Buying moment She is closing her laptop at 6:00 PM, feeling the weight of the day lift as she reaches for her necklace, a physical ritual of returning to herself. Insight We don't live for the job; we live for the version of ourselves that exists once the screen goes dark. Product thesis A high-end sentimental keepsake that functions as a wearable 'off-switch,' transitioning the wearer from professional obligation to personal joy. Visual family A sophisticated, high-contrast botanical frame that centers the message as a sanctuary of calm. — Life begins after work. Palette #F4E4E0, #7D8C7A, #2F2F2F Hero scene A cinematic shot of a woman in a crisp white shirt loosening her hair tie and putting on the necklace; the lighting shifts from cool office blue to warm sunset gold. Ad angle The '5:00 PM Reset'—reclaiming your identity beyond your job title. PDP promise Designed as a personal talisman to help you reclaim your evening ritual. Review question Does the botanical choice effectively communicate 'calm' without leaning into generic floral patterns? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe piece of jewelry that marks the start of your real life. ✓ Specific buyer + momentThe 'Burnout Professional' woman, aged 28-40, who values the boundary between corporate grind and personal identity. ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.