Signal Optional demand check
Brief To the woman who just became her whole world.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
To the woman who just became her whole world.
Buyer The Sentimental First-Time Mother Buying moment A new mother is holding her sleeping newborn, looking down at her reflection in a mirror, feeling the weight of the future and the sudden gravity of being someone's 'everything.' Insight New mothers are overwhelmed by the 'what-ifs' of the future; they crave a physical anchor that celebrates the potential of the life they just brought into the world. Product thesis The birthstone necklace serves as a 'future-tether,' turning the abstract anxiety of new motherhood into a tactile, beautiful promise of growth and guidance. Visual family A sophisticated, airy layout featuring delicate line-art flora that frames the message without crowding the center. — This little one is going to change the world. (And you get to watch it happen.) Palette Dusty Rose, Sage Green, Warm Cream Hero scene A soft-focus, golden-hour shot of a mother’s collarbone area while she cradles a swaddled infant; the necklace catches the light, drawing the eye to the birthstone. Ad angle Focus on the transition from 'me' to 'we'; emphasize the necklace as a milestone marker for the first year of motherhood. PDP promise A piece designed to be worn through every milestone, from the first night home to the first day of school. Review question Does the botanical motif feel too 'wedding-focused,' or does it successfully evoke the 'growth/new life' sentiment intended for a birthstone product? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookTo the woman who just became her whole world. ✓ Specific buyer + momentThe Sentimental First-Time Mother ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.