CREATIVE DIRECTOR BRIEFpaid primary · x-ai/grok-4.6
The chaos was never random. It be your own kids.
A scene-first illustrated graphic for a crewneck people would wear, gift, or display as an inside parent joke—Polaroid mischief with the phrase as caption, not a type-only lockup.
GRAPHIC FAMILYillustrated-homegrown-chaos
BUYER MOMENTA parent finishes a missing-shoe hunt and a cereal-aisle negotiation, sits in the car, and laughs because the chaos is homegrown. They want a crewneck that names that recognition without looking like a shouty slogan tee.
FRONT ARTMid-chest Polaroid stack of three original kid silhouettes mid-mischief: cereal raid, one shoe, hallway sprint. Handwritten caption under the photos: It Be Your Own Kids. Illustration leads; type stays small.
HERO SCENEKitchen counter at morning light: wearer in the crewneck with coffee, a backpack, and one shoe in frame; graphic readable and lived-in, not a floating mannequin.
HUMAN REVIEW QUESTION
Would a parent wear this Polaroid-mischief scene in public and gift it, or does it still read as a slogan-first novelty?
No unverified catalog image is shown. Keep, rewrite, or request alternatives before production art is generated.