Signal Optional demand check
Brief Your best ideas don't happen in the office. They happen when
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Your best ideas don't happen in the office. They happen when the heart rate climbs.
Buyer The burnout-prone creative professional who recharges through high-intensity weekend movement. Buying moment It is 5:30 AM on a Saturday. The buyer is lacing up for a solo run to shake off a week of Zoom fatigue, seeking that specific mental clarity that only comes after the first mile. Insight High-performers don't want 'fitness' gear; they want 'identity' gear that bridges the gap between their grueling professional week and their physical recovery. Product thesis A wearable badge of honor that celebrates the 'reset' ritual, turning the simple act of movement into a branded lifestyle statement. Visual family A high-impact, stacked block-lettering design featuring a heavy slab-serif aesthetic with a sharp drop-shadow offset. — RUN TO RESET / ELEVATE THE MIND Palette Deep Navy, Electric Tangerine, Off-White, Charcoal Gray Hero scene A cinematic, low-light shot of the garment hanging on a gym locker, transitioning to the buyer putting it on as the sun breaks over the horizon. Ad angle The 'Shift' angle: Stop trying to balance work and life. Start using movement as the tool to reset your focus. PDP promise Engineered for the transition from recovery to intensity; a high-saturation print that holds its vibrance through every wash cycle. Review question Does the 'pulse-mountain' motif read clearly as a singular silhouette at a distance, or does it feel too cluttered? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookYour best ideas don't happen in the office. They happen when the heart rate climbs. ✓ Specific buyer + momentThe burnout-prone creative professional who recharges through high-intensity weekend movement. ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.