Signal Optional demand check
Brief The scent that marks the end of the 'To-Do' list.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
The scent that marks the end of the 'To-Do' list.
Buyer The 'Burnout-Managing' Millennial Mom Buying moment She finally got the kids to sleep, the house is quiet for the first time in 14 hours, and she is reclaiming the living room as a sanctuary before she starts the laundry cycle again. Insight Mom doesn't want 'Live, Laugh, Love' kitsch; she wants a moment of aesthetic permission to stop being a caretaker and start being a human being. Product thesis A travel-sized ritual that signals a hard boundary between 'Mom-mode' and 'Me-time', designed to look like a curated decor piece rather than a chore. Visual family A sophisticated, single-weight continuous line illustration that prioritizes negative space and high-end gallery aesthetics. — Witty & Wonderful
Notes of Bergamot & Quiet
FGS Ritual Collection Palette Cream background, Warm Sand, Terracotta accent Hero scene A top-down shot of a cluttered coffee table being cleared of toys to reveal only this candle and a single glass of wine/tea, soft lamplight glowing. Ad angle The 'End-of-Shift' ritual: Why every Mom needs a scent that signals it's okay to stop working. PDP promise Hand-poured luxury that transforms any room into a sanctuary in seconds; the perfect 'just because' gift for the mother who does it all. Review question Does the continuous line motif feel sophisticated enough to sit on a high-end nightstand without looking like a generic gift-shop candle? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe scent that marks the end of the 'To-Do' list. ✓ Specific buyer + momentThe 'Burnout-Managing' Millennial Mom ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.