Signal Optional demand check
Brief Stop performing. Start healing.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Stop performing. Start healing.
Buyer The 'Burnout Recovery' Professional (28-40 years old, high-stress career, values restorative rituals over escapism). Buying moment After a grueling week of back-to-back video calls, the buyer finally clears their desk on a Friday evening, needing to physically and mentally signal the shift from 'work mode' to 'sanctuary mode' without cluttering their minimalist living space. Insight Self-care is often marketed as an indulgence, but for high-performers, it is a functional necessity—a boundary marker that separates professional exhaustion from personal peace. Product thesis Healing & Hope acts as a sensory anchor for the transition into rest, using premium, calming aesthetic cues to replace the visual noise of a high-pressure week. Visual family A sophisticated, airy layout featuring delicate, hand-drawn botanical elements that frame clean, authoritative serif typography. — Healing & Hope
Lavender & White Sage
FGS Ritual Collection Palette Cream, Warm Taupe, Muted Sage Green Hero scene A top-down shot of a minimalist wooden desk being cleared of a laptop and notebook, replaced by the warm, flickering glow of the candle as the only source of light. Ad angle The 'Ritual Reset'—positioning the candle not as a decor item, but as a mandatory tool for the end-of-week mental decompression. PDP promise An intentional scent profile engineered for deep relaxation, designed to turn any space into a sanctuary in under five minutes. Review question Does the botanical motif feel too 'gift-shop standard,' or does the refined serif typography elevate it enough to justify the 'Premium' price point? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookStop performing. Start healing. ✓ Specific buyer + momentThe 'Burnout Recovery' Professional (28-40 years old, high-stress career, values restorative rituals over escapism). ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.