Signal Optional demand check
Brief The hug he cannot always give, folded at the end of the sofa
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
The hug he cannot always give, folded at the end of the sofa.
Buyer A husband in the long middle of marriage who wants a quiet, physical way to tell his wife she is still his person after work, kids, and ordinary Tuesdays. Buying moment He keeps missing dinner. He pictures her on the couch with a show and wants the throw she reaches for to feel like his arms—an everyday wrap rather than a holiday performance. Insight Touch outlasts speeches. A sofa keepsake she can pull over her shoulders will be lived with; a card will be put in a drawer. Product thesis An original To My Wife crest people want to gift and drape: intimate illustration sized for a 50x60 field, transparent for light and dark products, built for couch-hero ecommerce and a relatable wrap-up video. Visual family heirloom-crest-illustration — Centered crest: interlocking rings, tiny house-heart, arched To My Wife in refined script, botanical sprigs, unlabeled decorative flourish. Intimate keepsake art, not stacked poster type. Palette warm ivory, dusty rose, deep merlot, antique gold, charcoal Hero scene First-light living room: blanket draped on a sofa arm, mug steam, a simple ring on a book, window glow, lived-in and unbranded. Ad angle For the husband who shows love better than he speaks it: give her something she will wrap in tonight. PDP promise A wife-gift crest that photographs as romance on the couch and still reads when folded on a bed. Review question Does this crest feel like a private gift from a husband to his wife, tender enough to drape on a sofa without reading as cheesy catalog type? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe hug he cannot always give, folded at the end of the sofa. ✓ Specific buyer + momentA husband in the long middle of marriage who wants a quiet, physical way to tell his wife she is still his person after ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.