Signal Optional demand check
Brief The scent that turns a messy Tuesday into a sanctuary.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
The scent that turns a messy Tuesday into a sanctuary.
Buyer The 'Sandwich Generation' daughter (30-45) balancing professional demands, young children, and the emotional labor of caring for an aging parent. Buying moment She is sitting in her kitchen at 9:00 PM, the only quiet moment of her day, looking at a stack of unread emails and a pile of laundry, feeling the weight of being everyone's 'go-to' person. Insight Moms don't want 'me-time' that requires more effort; they want an immediate, sensory permission slip to stop doing and start being. Product thesis A premium candle that functions as a functional ritual object, using aesthetic cues that signal calm to the nervous system, positioning the act of lighting the wick as an essential self-care boundary. Visual family A sophisticated, high-end botanical composition featuring delicate, hand-drawn flora that frame a central, grounded message. — STILLNESS
Lavender & Driftwood | Ritual Collection
FGS Premium Wellness Palette Cream, Muted Sage, Warm Taupe Hero scene A top-down cinematic shot of the candle placed on a marble surface next to a glass of water and a closed book; the flame flickers, casting a soft, warm glow that makes the background blur into a calm haze. Ad angle Stop 'doing' for everyone else. Start your quiet ritual. PDP promise Hand-poured for a clean, slow burn that fills your space with a grounding scent profile specifically engineered for nervous system regulation. Review question Does the botanical motif feel sufficiently 'premium' to justify the price point, or does it lean too close to generic gift-shop aesthetics? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe scent that turns a messy Tuesday into a sanctuary. ✓ Specific buyer + momentThe 'Sandwich Generation' daughter (30-45) balancing professional demands, young children, and the emotional labor of ca ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.