Signal Optional demand check
Brief Wear the toast for the moments that never made the highlight
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
Wear the toast for the moments that never made the highlight reel.
Buyer A 28–42-year-old who texts we-did-it after ordinary Tuesdays: parents, roommates, and friend-group glue who gift hoodies that feel like an inside joke, not a slogan. Buying moment After a draining week, four friends pile onto a porch with leftover pizza. One shrugs on the charcoal hoodie, lifts a mismatched mug, and the group actually pauses—no birthday, no promotion, just the fact they all made it to Friday still speaking. Insight Celebration used to mean a calendar event. Now the people who last want a wearable permission slip to mark small, unphotogenic wins without looking like they bought a motivational poster. Product thesis A charcoal pullover hoodie that frames everyday survival as a joke worth wearing—gifted between friends who celebrate showing up, not just milestones. Visual family illustrated-moment-cluster — Left-chest cluster: toasting mugs, a crumpled to-do list with one check, a porch bulb, quiet these-moments lockup—humor in details, not a shouty headline. Palette warm cream, muted gold, soft coral, off-white linework Hero scene Dusk porch, charcoal hoodie on a model mid-laugh, pizza box and mismatched mugs, graphic readable; no lockups that claim the item exists in stock. Ad angle Stop scrolling if your last celebration was leftover pizza and still counting. PDP promise A wearable inside joke for people who toast ordinary Fridays—built to read on camera, gift cleanly, and print on light or dark hoodies. Review question Does the stoop-and-sparklers scene feel like a real friend-group memory, or does it read as generic party art? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookWear the toast for the moments that never made the highlight reel. ✓ Specific buyer + momentA 28–42-year-old who texts we-did-it after ordinary Tuesdays: parents, roommates, and friend-group glue who gift hoodies ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
