Signal Optional demand check
Brief Step One: Rule Out the Obvious
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief owner-sheet
Step One: Rule Out the Obvious
Buyer NURSE PRACTITIONER SARAH, 38. Buys for herself AND team as appreciation gifts. The NP and RN gift market alone is a standalone business. Instagram traffic. Waiting room and vitals designs speak directly to her daily reality. Buying moment The Medically Informed: Knows Too Much — Helps Anyway. NURSE PRACTITIONER SARAH, 38. Buys for herself AND team as appreciation gifts. Insight Hospital whiteboard list of differential diagnoses from most to least likely, most common in large text, rare zebra diagnosis crossed out. Product thesis Differential Diagnosis — Step One: Rule Out the Obvious Visual family Hospital whiteboard list of differential diagnoses from most to least likely, most common in large text, rare zebra diagnosis crossed out. — Step One: Rule Out the Obvious Palette Cream, Dark Brown, Red, Forest Green Hero scene A Cream unisex tee with the "Differential Diagnosis" design, front-facing, filling the frame on a clean neutral background. Ad angle The Medically Informed: Hospital whiteboard list of differential diagnoses from most to least likely, most common in large text, rare zebra diagnosis crossed out. PDP promise Step One: Rule Out the Obvious Review question Does the generated master graphic match the sheet prompt closely enough to keep? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookStep One: Rule Out the Obvious ✓ Specific buyer + momentNURSE PRACTITIONER SARAH, 38. Buys for herself AND team as appreciation gifts. The NP and RN gift market alone is a stan ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · chat-image-generator
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
