Signal Optional demand check
Brief For the coach who never leaves the couch and still wants a t
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
For the coach who never leaves the couch and still wants a trophy.
Buyer Partners, siblings, and best friends buying for the household football zealot who treats Sundays like a sacred appointment and turns the living room into a private stadium. Buying moment Saturday night gift scramble. Kickoff is tomorrow and the fanatic will vanish into the couch with snacks stacked like a sideline. The buyer wants a funny wearable that joins the ritual, not another forgotten mug. Insight People closest to a football fanatic do not need another logo. They need a joke that proves they understand the yelling, the superstitions, and the snack architecture—and still choose to sit through it. Product thesis Wearable punchline that turns game-day obsession into a proud uniform: an illustrated fanatic, not a type-only slogan, so it gifts easily, photographs in living rooms, and reads as in-joke armor on light or dark apparel. Visual family wearable-humor — Centered character: blanket-cape couch coach on a coffee-table sideline, nacho-bowl helmet, remote as playbook, pigskin-heart badge. Thick contours, chip confetti. No real clubs. Palette ink black, pigskin tan, endzone green, whistle cream, penalty gold, chili-red accent Hero scene Doorway kickoff shot: wearer on the couch in the graphic, snacks in formation, TV glow, partner laughing while filming. Crop tight on the character print. Ad angle Gift the uniform for the coach who never leaves the couch. Humor built for group chats and game-day photos. PDP promise The joke a fanatic will actually wear at kickoff—illustrated game-day chaos that reads on camera and gifts cleanly without choosing a team. Review question Does the couch-coach character feel like a gift someone would proudly wear on Sunday, or does it read as mocking the fan? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookFor the coach who never leaves the couch and still wants a trophy. ✓ Specific buyer + momentPartners, siblings, and best friends buying for the household football zealot who treats Sundays like a sacred appointme ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.