Signal Optional demand check
Brief Some friends are only for a season; others are for the soul.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Some friends are only for a season; others are for the soul.
Buyer Women aged 25-40 purchasing for a long-distance best friend or a 'chosen family' member. Buying moment Two friends who have navigated a major life transition—like a move to a new city or a career change—and realize that despite physical distance, their bond is the one constant that hasn't faded. Insight True friendship is defined by the people who stay present during the 'in-between' phases of life, not just the highlights. Product thesis A premium keepsake that validates the rarity of a lifelong friendship, transforming a piece of jewelry into a tangible anchor for a long-distance connection. Visual family A sophisticated, airy layout featuring delicate line-art flora that frames the text to evoke a sense of organic, timeless growth. — Some friends are only for a season. You are for a lifetime. Palette Muted Sage, Warm Cream, Deep Charcoal Hero scene A split-screen shot: one friend opening the necklace in a sunlit apartment in a new city, while the other friend smiles through a video call on a laptop. Ad angle The 'Lifelong Friend' angle—positioning the necklace as the ultimate 'thank you' for someone who has been your steady ground. PDP promise A sentimental keepsake designed to be a daily reminder of a bond that distance cannot touch. Review question Does the emotional weight of the message card feel authentic to the 'chosen family' archetype, or does it lean too heavily into generic greeting card tropes? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookSome friends are only for a season; others are for the soul. ✓ Specific buyer + momentWomen aged 25-40 purchasing for a long-distance best friend or a 'chosen family' member. ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.