Signal Optional demand check
Brief Wrap the walk across the stage in something they will still
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
Wrap the walk across the stage in something they will still pull over their shoulders in ten winters.
Buyer Parent or grandparent buying a large comfort-keepsake for a high-school or college graduate, wanting a gift that lives on a couch instead of in a diploma drawer. Buying moment The night of commencement, a mother and graduate sit on the living-room floor in leftover formal clothes, unfolding a wide throw as they retell the stage walk and years of 5 a.m. alarms. Insight Diplomas get filed; the family still needs a tactile object they can wrap around tired shoulders so pride stays in everyday rooms instead of a box. Product thesis Original visual concept for a 60x80 comfort-keepsake: a stone academic arch with tassel-lantern, book-steps, and sunrise, designed to drape, gift, and display—not generic graduation type. Visual family Heritage academic arch — Centered stone gateway, hanging tassel as lantern, stacked books as steps, distant sunrise, thin year ribbon; line-and-wash heirloom illustration sized to read when draped. Palette ink navy, antique gold, parchment cream, oxblood, cool slate Hero scene Large throw draped over a linen sofa in morning light, diploma tube and two mugs nearby, no logos or fake UI. Ad angle The graduation gift that stays on the couch after the cap comes off. PDP promise Original arch artwork composed for a large comfort-keepsake: reads from across a room, photographs as a gift, and is meant to live on furniture. Review question Does the stone-arch illustration feel gift-specific for graduation without resembling any real campus crest, and would a buyer display it on a sofa? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookWrap the walk across the stage in something they will still pull over their shoulders in ten winters. ✓ Specific buyer + momentParent or grandparent buying a large comfort-keepsake for a high-school or college graduate, wanting a gift that lives o ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.