Signal Optional demand check
Brief The toast for the moments that never made the highlight reel
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
The toast for the moments that never made the highlight reel.
Buyer The group-chat keeper in their late 20s to mid 30s who treats hoodies like wearable toasts for roommates, siblings, and partners surviving ordinary weeks. Buying moment They drop a photo in the chat of the forest-green hoodie slung over a kitchen chair next to leftover pizza and a crooked paper banner that only says we made it, then send it with no extra caption because the chest graphic already finished the sentence. Insight People actually wear celebration merch for the unposted Tuesday wins that kept them going, not the milestones they already put on a story. Product thesis A forest-green pullover that puts a specific, humorous scene of ordinary victories on the chest so it feels stolen from the wearer's own week—something they will gift, live in on errands, and photograph without looking like generic type. Visual family warm-line illustrated crest — A circular crest packed with tightly drawn domestic objects: a chipped steaming mug, two mismatched socks high-fiving, a slightly burnt toast slice, earbuds tangled into a heart, one circled calendar square, and a tiny trophy built from takeout boxes. A hand-lettered ribbon weaves through the objects reading Celebrate These Moments, always secondary to the scene and never a floating headline. Palette warm cream, burnished gold, terracotta, deep ink navy Hero scene Wearer in the forest-green pullover leaning on a sunlit counter, laughing at a lopsided single-candle muffin while a roommate lifts a coffee mug; the crest is fully visible, crumbs on the sleeve, nothing styled as a catalog party. Ad angle For the friend who toasts an empty dishwasher. PDP promise A graphic buyers recognize as their own unposted wins, built as a transparent print that stays sharp on light and dark hoodies and photographs like something they would actually gift. Review question Would a buyer point at the crest and say that is my week without us having copied any real person's story or any existing artwork? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe toast for the moments that never made the highlight reel. ✓ Specific buyer + momentThe group-chat keeper in their late 20s to mid 30s who treats hoodies like wearable toasts for roommates, siblings, and ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
