Signal Optional demand check
Brief The friendship that feels like home.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
The friendship that feels like home.
Buyer Women aged 25-45 looking to celebrate a 'soul sister' or long-term confidante. Buying moment A woman is packing a small gift box for her best friend who has been her rock through a recent career transition and personal move; she wants the gift to feel like a permanent 'thank you' for the friend's unwavering presence. Insight Friendships that survive adulthood transitions are rare; the buyer wants to validate the friendship as a foundational, almost spiritual, anchor in their life. Product thesis A minimalist, high-quality cross necklace that acts as a physical talisman of gratitude, designed to be worn daily as a constant reminder of support. Visual family A sophisticated, airy composition featuring delicate botanical framing that feels both organic and high-end. — Thank you for being the kind of friend who makes the world feel steady. Palette Dusty Sage, Soft Cream, Charcoal Hero scene A sunlit breakfast table with two mugs of coffee; the necklace is displayed next to the message card, suggesting a morning 'gift reveal' moment. Ad angle Focus on the 'steadying' nature of the friendship; position the necklace as a way to send a hug through the mail. PDP promise A timeless piece of jewelry that says what words often can't—a gift that honors a decade of friendship. Review question Does the botanical motif feel too 'wedding-focused,' or does it effectively convey a sense of calm and growth for a platonic friendship? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe friendship that feels like home. ✓ Specific buyer + momentWomen aged 25-45 looking to celebrate a 'soul sister' or long-term confidante. ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.