Signal Optional demand check
Brief The Lift Was Heavy. That Was the Point.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief owner-sheet
The Lift Was Heavy. That Was the Point.
Buyer WEEKEND WARRIOR CARLOS, 36. Works out 3x a week, strong identity. Finds via Facebook fitness group. Converts on humor-forward designs. Buying moment The Brutally Honest Fitness Club: Conditioned — Not Motivated. WEEKEND WARRIOR CARLOS, 36. Works out 3x a week, strong identity. Insight Minimalist strength design. Simple barbell silhouette, weight plates stacked on both sides, caption delivered matter-of-factly. No additional explanation. The design is the statement. Product thesis The Lift — The Lift Was Heavy. That Was the Point. Visual family Minimalist strength design. Simple barbell silhouette, weight plates stacked on both sides, caption delivered matter-of-factly. No additional explanation. The design is the statement. — The Lift Was Heavy. That Was the Point. Palette Black, White, Silver, Red Hero scene A Heavy Black unisex tee with the "The Lift" design, front-facing, filling the frame on a clean neutral background. Ad angle The Brutally Honest Fitness Club: Minimalist strength design. Simple barbell silhouette, weight plates stacked on both sides, caption delivered matter-of-factly. No additional explanation. The design is the statement. PDP promise The Lift Was Heavy. That Was the Point. Review question Does the generated master graphic match the sheet prompt closely enough to keep? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe Lift Was Heavy. That Was the Point. ✓ Specific buyer + momentWEEKEND WARRIOR CARLOS, 36. Works out 3x a week, strong identity. Finds via Facebook fitness group. Converts on humor-fo ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.