Signal Optional demand check
Brief Skip the highlight reel. Celebrate these moments.
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Celebrate These Moments Navy Pullover Hoodie
POD Pick a blueprint: 12 candidates (Launch tab)
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
Skip the highlight reel. Celebrate these moments.
Buyer The gift-buyer who chooses the hoodie that says I noticed the unglamorous wins—partners, parents, and group-chat MVPs who toast survival more than milestones. Buying moment After carpools, a burnt pancake breakfast, and a phone that hit 3% in the driveway, two people clink mismatched mugs at the sink. They want a hoodie that treats that toast like a ceremony, not a punchline. Insight People are not starving for bigger parties; they want public permission to treat ordinary endurance as something worth wearing out loud. Product thesis A pullover hoodie that turns everyday endurance into a ceremonial, gift-ready visual—humor you can wear, not a wall of type—so quiet wins finally look like they belong on a chest. Visual family wearable-humor — Original coat-of-arms of ordinary wins: slightly burnt pancake, carpool van, 3% phone, tired hands high-fiving, two mugs clinking. Ceremonial illustration, not a type-led slogan. Palette warm ivory, antique gold, muted coral, deep navy line, soft cream highlight Hero scene Dusk kitchen, navy pullover on, two people clinking chipped mugs over slightly burnt brownies; crest readable, lived-in mess, no sterile seamless studio. Ad angle Your group chat only toasts engagements. This hoodie toasts the week you actually made it home. PDP promise A visual toast to wins that never make the cake. Gift-ready illustration, not a paragraph of type. Review question Does the mundane coat-of-arms feel like a gift people would actually put on, or does it still read as a participation-trophy joke plus extra illustration? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 7/12
✓ One-line hookSkip the highlight reel. Celebrate these moments. ✓ Specific buyer + momentThe gift-buyer who chooses the hoodie that says I noticed the unglamorous wins—partners, parents, and group-chat MVPs wh ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ✓ UGC / video scripts1 scripts ✓ Benefit-led listing copy5 bullets · 13 tags ✓ No unguaranteeable claimsLaya not configured — review manually ✓ Gift occasions namedjust because, birthday, anniversary, friendship ✓ Price band set$38–$68 ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
