Signal Optional demand check
Brief Status: rest. Exhibit: the throw.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
Status: rest. Exhibit: the throw.
Buyer Recap-night millennial/Gen-X woman who gifts fellow armchair detectives; she unwinds with forensic storytelling after long shifts and wants comfort that signals curiosity, not chaos. Buying moment Lights down, a procedural recap queued, she wraps up wanting the throw to read as a living-room evidence board whose only open file is rest—not a loud true-crime slogan. Insight These buyers skip gore merch; they buy a soft, photographable wink that their coping style is solving from the sofa. Product thesis Original forensic-cozy crest for a comfort-keepsake throw people drape, gift, and leave visible—built for recap rituals without slogans or show IP. Visual family illustrated evidence crest — Living-room case board: coffee ring, lamp polaroid, washi, magnifier over a cottage, pencil note status: rest. Warm, gift-scale, invented, no real cases. Palette manila cream, warm taupe, soft charcoal, dusty crimson, faded navy Hero scene Night couch, anonymous recap glow, throw on lap with the case-board graphic and a real coffee ring echoing the print. Ad angle Peace for people who process the world by solving it from the sofa. PDP promise Wrap, gift, or drape—the recap-night keepsake that looks like interior, not merch. Review question Would a true-crime fan display this on a couch without it feeling morbid or logo-generic? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookStatus: rest. Exhibit: the throw. ✓ Specific buyer + momentRecap-night millennial/Gen-X woman who gifts fellow armchair detectives; she unwinds with forensic storytelling after lo ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.