Signal Optional demand check
Brief I Have Never Checked a Bag. I Never Will.
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief owner-sheet
I Have Never Checked a Bag. I Never Will.
Buyer EXPAT PROFESSIONAL TOM, 45. Living abroad, high earner, strong traveler identity. Finds via Instagram travel content. Converts without deliberation. Wears internationally — organic international brand reach. Buying moment The Unimpressed Traveler: Been There — Knows Things. EXPAT PROFESSIONAL TOM, 45. Living abroad, high earner, strong traveler identity. Insight Packing list manifesto style. Detailed packing list fitting everything for two weeks into one personal item, annotated with confident notes: lightweight, multifunctional, does not wrinkle. Product thesis Carry On Only — I Have Never Checked a Bag. I Never Will. Visual family Packing list manifesto style. Detailed packing list fitting everything for two weeks into one personal item, annotated with confident notes: lightweight, multifunctional, does not wrinkle. — I Have Never Checked a Bag. I Never Will. Palette Efficient Gray, White, Navy, Green Hero scene A Efficient Gray unisex tee with the "Carry On Only" design, front-facing, filling the frame on a clean neutral background. Ad angle The Unimpressed Traveler: Packing list manifesto style. Detailed packing list fitting everything for two weeks into one personal item, annotated with confident notes: lightweight, multifunctional, does not wrinkle. PDP promise I Have Never Checked a Bag. I Never Will. Review question Does the generated master graphic match the sheet prompt closely enough to keep? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookI Have Never Checked a Bag. I Never Will. ✓ Specific buyer + momentEXPAT PROFESSIONAL TOM, 45. Living abroad, high earner, strong traveler identity. Finds via Instagram travel content. Co ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · chat-image-generator
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
