CREATIVE DIRECTOR BRIEFpaid primary · x-ai/grok-4.6
The walk lasts a minute. The wrap lasts years.
A 50x60 woven blanket concept built as a displayable achievement crest: something a graduate would throw over a sofa or wrap in on move-in day, not another typographic Class Of souvenir.
GRAPHIC FAMILYAchievement crest, architectural not clipart
BUYER MOMENTAfter the ceremony, the family piles into a living room still in gowns and corsages. Someone drapes a throw over the graduate's shoulders instead of another framed diploma. The room goes quiet in a good way: this is the hug they will keep.
FRONT ARTCentered emblem: stacked open books forming a stepped podium, a mortarboard resting on top like a keystone, faint radiating lines as stage light. Negative space reads as architecture and a path. No school names, no year as hero type.
HERO SCENEGraduate still in a wrinkled gown, blanket over shoulders on a dusk porch swing; family blurred behind; no diploma in frame, crest readable as decor.
HUMAN REVIEW QUESTION
Does the book-podium crest feel like a gift a new graduate would display on a sofa, or does it still read as parent-coded graduation clipart?
No unverified catalog image is shown. Keep, rewrite, or request alternatives before production art is generated.