Signal Optional demand check
Brief The walk lasts a minute. The wrap lasts years.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
The walk lasts a minute. The wrap lasts years.
Buyer A parent or close relative who sat through every late-night study session and now wants a keepable object the graduate will actually use after the photos are over. Buying moment After the ceremony, the family piles into a living room still in gowns and corsages. Someone drapes a throw over the graduate's shoulders instead of another framed diploma. The room goes quiet in a good way: this is the hug they will keep. Insight Graduation merch usually shouts the date; graduates remember being held after the walk. A blanket that looks like an achievement emblem, not a yearbook page, gets used on the couch, in the dorm, and in the first apartment. Product thesis A 50x60 woven blanket concept built as a displayable achievement crest: something a graduate would throw over a sofa or wrap in on move-in day, not another typographic Class Of souvenir. Visual family Achievement crest, architectural not clipart — Centered emblem: stacked open books forming a stepped podium, a mortarboard resting on top like a keystone, faint radiating lines as stage light. Negative space reads as architecture and a path. No school names, no year as hero type. Palette midnight navy, warm champagne gold, ivory paper, oxblood accent Hero scene Graduate still in a wrinkled gown, blanket over shoulders on a dusk porch swing; family blurred behind; no diploma in frame, crest readable as decor. Ad angle Gift the wrap they will actually keep, not another frame they will hide. PDP promise A milestone object meant to be used, not stored: crest-forward so it photographs as decor and feels like a hug in the first apartment. Review question Does the book-podium crest feel like a gift a new graduate would display on a sofa, or does it still read as parent-coded graduation clipart? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe walk lasts a minute. The wrap lasts years. ✓ Specific buyer + momentA parent or close relative who sat through every late-night study session and now wants a keepable object the graduate w ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.