Signal Optional demand check
Brief When your entire film degree fits on a sweatshirt and it sti
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief anthropic/claude-sonnet-4.6
When your entire film degree fits on a sweatshirt and it still gets more laughs than your thesis
Buyer Millennial and Gen-X movie lovers, ages 28–45, who quote films in daily conversation and treat their wardrobe as a soft personality billboard Buying moment It's Friday night, they're rewatching a comfort film for the sixth time, and they realize their entire personality could be summarized by a well-timed movie quote delivered as a groan-worthy pun Insight Film puns hit differently than generic humor—they signal taste, nostalgia, and wit simultaneously, making the wearer feel clever rather than just funny Product thesis A black crewneck sweatshirt carrying an original movie-pun graphic that functions as a wearable in-joke—rewarding people who get it and sparking curiosity in those who don't Visual family retro-editorial illustration with vintage cinema marquee energy — A stylized old-school theater marquee sign displaying a punny fake film title—e.g. 'SCHINDLER'S LISTICLE' or 'THE SILENCE OF THE YAMS'—with dramatic spotlight rays, ticket stub motifs, and worn-ink texture Palette aged amber #D4A017, off-white cream #F2ECD8, muted red #A63228, black base #0D0D0D Hero scene Flat lay on black textured surface: sweatshirt unfolded with a vintage film reel, a half-eaten bag of microwave popcorn, and a worn paperback screenplay placed casually around it—warm amber practical light from one side Ad angle Side-by-side reaction split: one person reads the graphic and immediately groans, the other immediately pulls out their phone to order one—no voiceover needed PDP promise The sweatshirt movie buffs reach for when they want their outfit to do the talking—original pun graphic, cozy crewneck cut, built for repeat wears and repeat laughs Review question Does the chosen marquee pun land as clever-funny for someone who has never seen the referenced film genre, or does it require too much insider knowledge to drive broad purchase intent? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookWhen your entire film degree fits on a sweatshirt and it still gets more laughs than your thesis ✓ Specific buyer + momentMillennial and Gen-X movie lovers, ages 28–45, who quote films in daily conversation and treat their wardrobe as a soft ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
