CREATIVE DIRECTOR BRIEFpaid primary · x-ai/grok-4.6
He was a dog dad before anyone called him Dad.
An illustrated crest that ranks dog dad as the best dad title—gift-ready, self-purchase funny, and visual enough to beat a slogan-only tee.
GRAPHIC FAMILYwearable-humor
BUYER MOMENTSaturday morning she catches him sneaking the dog extra bacon; later he posts a blurry park shot captioned my boy. She wants a gift that admits the dad title already belongs to the dog.
FRONT ARTHeraldic chest badge: hound asleep across sneakers, bone scepter, ribbon DOG DAD / BEST DAD. Clean line art plus one accent fill. No photos or likenesses.
HERO SCENEDawn kitchen: leash in one hand, coffee in the other, badge readable while the dog sits on his foot.
HUMAN REVIEW QUESTION
Does the badge feel gift-worthy and specific to dog dads, or does it still read as generic dad typography?
No unverified catalog image is shown. Keep, rewrite, or request alternatives before production art is generated.