Signal Optional demand check
Brief Transform the 'unroll' into an 'unplug'.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Transform the 'unroll' into an 'unplug'.
Buyer The 'Mindful Ritualist'—a millennial professional who uses yoga to decompress after high-stress remote work hours. Buying moment It is 6:00 PM on a Tuesday. The laptop is closed, but the mental clutter of back-to-back meetings remains. The buyer unrolls their mat in the living room, dimming the lights to reclaim their personal space from the chaos of the home office. Insight Physical space for practice acts as a psychological boundary; the mat is not just equipment, but a portable sanctuary that signals to the brain that the workday is officially over. Product thesis The Chakra Balance mat provides an oversized, grounded foundation that invites the user to physically expand their reach and mentally expand their calm. Visual family A continuous, fluid line illustration that emphasizes movement and energetic flow, utilizing generous negative space to evoke a sense of open air. — CENTERED CALM Palette Deep Charcoal, Soft Terracotta Hero scene A top-down shot of the mat in a sun-drenched living room, with a steaming cup of tea nearby, highlighting the scale of the 72x26 surface. Ad angle Stop working. Start flowing. Create your sanctuary anywhere. PDP promise Extra room to breathe: a professional-grade, wide-format mat designed to keep you centered, no matter how much you stretch. Review question Does the 'Centered Calm' headline strike the right balance between aspirational wellness and a modern, high-end aesthetic? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookTransform the 'unroll' into an 'unplug'. ✓ Specific buyer + momentThe 'Mindful Ritualist'—a millennial professional who uses yoga to decompress after high-stress remote work hours. ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.