Signal Optional demand check
Brief Your mat isn't just a place to sweat; it's the anchor for yo
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Your mat isn't just a place to sweat; it's the anchor for your sanity.
Buyer The 'Burnout Recovery' Millennial woman, aged 28-38, who treats her yoga practice as an emotional sanctuary rather than a fitness chore. Buying moment She is staring at her ceiling at 6 AM, feeling the impending weight of a high-pressure work week, and chooses to roll out her mat for ten minutes of grounding before the chaos begins. Insight Yoga mats are often viewed as utilitarian gym equipment; they need to transition into 'home decor' to justify their presence in a small living space as a reminder of peace. Product thesis By treating the yoga mat as a piece of intentional wall art or a focal point in the room, we transform the ritual of practice from a chore into a restorative design choice. Visual family A sophisticated, single-weight continuous line illustration that emphasizes fluid movement and negative space. — BREATHE INTO THE SPACE Palette Deep Charcoal, Warm Terracotta Hero scene A sun-drenched, minimalist studio apartment where the yoga mat is unrolled on a hardwood floor, doubling as a visual centerpiece next to a potted monstera plant. Ad angle Stop hiding your yoga mat in the closet. Make your practice a permanent part of your home's calm. PDP promise Designed to look as good in your living room as it feels under your palms—a tactile reminder to slow down. Review question Does the continuous line silhouette feel emotive and grounded, or does it lean too far into 'generic fitness' iconography? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookYour mat isn't just a place to sweat; it's the anchor for your sanity. ✓ Specific buyer + momentThe 'Burnout Recovery' Millennial woman, aged 28-38, who treats her yoga practice as an emotional sanctuary rather than ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.