CREATIVE DIRECTOR BRIEFpaid primary · x-ai/grok-4.6
The grin that shows up three miles too late.
A wearable-humor illustration of runner's high as a tiny feral mascot exploding from the chest—giftable, display-worthy, and built as a transparent print that works on light and dark apparel without generic type.
GRAPHIC FAMILYwearable-humor
BUYER MOMENTThey finish a weekday loop, still buzzing, and want a shirt that looks like the grin they cannot hide in the cafe line—funny enough to gift a training partner, not a slogan dump.
FRONT ARTChest-centered comic mascot: a tiny glowing runner bursting from a heart-burst aura, wild grin, floating sneakers and sweat-sparkles; illustration-led, no headline lockup.
HERO SCENEDawn sidewalk, flushed runner laughing into a phone, graphic catching sidelight, city steam and a paper cup—lived-in, not catalog void.
HUMAN REVIEW QUESTION
Does the mascot read as runner's-high humor in a thumbnail, or does it still need a clearer visual punchline?
No unverified catalog image is shown. Keep, rewrite, or request alternatives before production art is generated.