Signal Optional demand check
Brief The grin that shows up three miles too late.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
The grin that shows up three miles too late.
Buyer The club-run regular who treats post-run euphoria like a personality trait and buys tees that let non-runners in on the joke. Buying moment They finish a weekday loop, still buzzing, and want a shirt that looks like the grin they cannot hide in the cafe line—funny enough to gift a training partner, not a slogan dump. Insight Runner's high is less a fitness flex than a private, slightly unhinged joy; the buyer wants that feeling illustrated so the punchline lands in photos and group chats. Product thesis A wearable-humor illustration of runner's high as a tiny feral mascot exploding from the chest—giftable, display-worthy, and built as a transparent print that works on light and dark apparel without generic type. Visual family wearable-humor — Chest-centered comic mascot: a tiny glowing runner bursting from a heart-burst aura, wild grin, floating sneakers and sweat-sparkles; illustration-led, no headline lockup. Palette electric lime, sunset coral, hot magenta, ink, cream Hero scene Dawn sidewalk, flushed runner laughing into a phone, graphic catching sidelight, city steam and a paper cup—lived-in, not catalog void. Ad angle For the friend who texts that they feel illegally happy after an easy loop. Wear the high. PDP promise A visual inside joke for people who know the buzz—easy to gift, easy to photograph, readable on light and dark. Review question Does the mascot read as runner's-high humor in a thumbnail, or does it still need a clearer visual punchline? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe grin that shows up three miles too late. ✓ Specific buyer + momentThe club-run regular who treats post-run euphoria like a personality trait and buys tees that let non-runners in on the ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.