Signal Optional demand check
Brief Wear the hug you keep meaning to give.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
Wear the hug you keep meaning to give.
Buyer The friend who turns every snow day into a living-room campout—always first to text cocoa? and last to let anyone leave without a hug. Buying moment Sunday after a week of back-to-back meetings, they dim the lights, queue a comfort movie, and pull this crewneck on before the kettle even boils—signaling the house is now a no-stress zone. Insight Cozy merch converts when it names a private ritual people already perform: cocoa as a stand-in for I care about you, stay. Product thesis A forest-green crewneck that packages winter tenderness as wearable humor: cocoa plus closeness, made to be gifted, photographed, and lived in—not just read. Visual family illustrated-ritual-humor — Centered steaming mug hugged by two knit-sleeved arms; marshmallows float as tiny hearts; steam curls into a soft halo. No large wordmark. Palette forest-deep, cocoa-brown, marshmallow-cream, blush-steam, knit-heather Hero scene Couch by a fogged window, two mugs, forest-green crewneck mid-laugh as someone leans in for a side hug. Ad angle Gift the friend whose love language is leftover marshmallows and don't drive home yet. PDP promise The sweatshirt for people who show up with warmth, not speeches. Review question Would a cocoa-and-hug illustration feel more giftable than a pun-only chest print for this buyer? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookWear the hug you keep meaning to give. ✓ Specific buyer + momentThe friend who turns every snow day into a living-room campout—always first to text cocoa? and last to let anyone leave ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.