Signal Optional demand check
Brief Stop tracking your money and start directing it.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Stop tracking your money and start directing it.
Buyer The Overwhelmed Household Manager Buying moment A parent sitting at a kitchen table at 11 PM, surrounded by crumpled grocery receipts and a glowing smartphone, feeling the anxiety of 'where did the month go?' while trying to balance saving for a family vacation against rising utility costs. Insight Financial stress isn't about the math; it's about the loss of agency. People don't want a spreadsheet; they want a sense of calm control that feels like a ritual, not a chore. Product thesis A sophisticated, tactile-focused budgeting system that transforms the chaotic act of expense logging into a mindful, high-design habit that looks beautiful on a desk. Visual family A clean, high-end editorial aesthetic featuring a single-weight continuous line drawing that flows across the page, anchored by small-cap geometric sans-serif typography. — FAMILY BUDGET PLANNER // MONTHLY EXPENSE TRACKING SYSTEM Palette #2D2926, #F4F1EA, #A69F96 Hero scene A top-down aesthetic shot of a minimalist wooden desk, a cup of tea, and the printed cover placed elegantly next to a designer pen; the lighting is soft, natural morning light. Ad angle The 'anti-anxiety' budget: Why the most successful managers keep their finances off their screens and on their desks. PDP promise Move from financial anxiety to clarity in 15 minutes a month with a system designed to be displayed, not hidden. Review question Does the continuous line motif feel too abstract, or does it successfully communicate the 'balance' value proposition to a stressed consumer? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookStop tracking your money and start directing it. ✓ Specific buyer + momentThe Overwhelmed Household Manager ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.