Signal Optional demand check
Brief The flash of blue that still shuts the whole yard up.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
The flash of blue that still shuts the whole yard up.
Buyer A grown child gifting a parent the backyard stillness they still chase every morning at the feeder. Buying moment Mom’s best hour is still the feeder window. Kids want that blue-jay hush to live on the sofa through gray months—not as a poster, as something she actually pulls over her knees. Insight Shoppers aren’t buying a species ID; they’re buying the one bird that taught the household how to pause. Product thesis A 60×80 comfort-keepsake woven blanket that turns one backyard blue jay into a drapeable, giftable, displayable peace ritual. Visual family heritage wildlife illustration — Centered-left blue jay on a winter oak twig, crest raised, barred wings, three rust berries; Blue Jay Peace in small handwritten rust script riding the twig. Palette jay blue, snow white, ink charcoal, berry rust, oat cream Hero scene Sunlit sofa corner, blanket casually draped, blue jay landing in the folds, empty mug and glasses nearby—lived-in, not styled-stiff. Ad angle The gift for the person who still looks out the window first. PDP promise Woven keepsake scale made to look like the quiet that arrives with one blue jay. Review question Does this feel like a family heirloom throw or a gift-shop bird poster? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe flash of blue that still shuts the whole yard up. ✓ Specific buyer + momentA grown child gifting a parent the backyard stillness they still chase every morning at the feeder. ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.