Signal Optional demand check
Brief The hoodie that makes every film nerd do a slow rewind.
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief anthropic/claude-sonnet-4.6
The hoodie that makes every film nerd do a slow rewind.
Buyer Movie-obsessed gift-givers and self-buyers aged 22–40 who bond over film trivia, quote films in daily conversation, and want their wardrobe to signal wit over fandom merch Buying moment A friend group planning a movie-marathon weekend spots one member wearing a hoodie with a clever film-title pun. Instantly everyone wants to know where it's from—and three people pull out their phones to order one before the opening credits roll. Insight Film lovers don't want a logo or a poster slapped on fabric. They want a joke only their people catch—something that earns a double-take, a groan, and a laugh in the same second. Product thesis A zip-up hoodie in warm cream that turns beloved movie titles into groan-worthy visual puns—wearable inside jokes that reward the people in the room who actually get it. Visual family Illustrated typographic pun — hand-lettered title wordplay paired with a minimal icon that completes the joke without spelling it out — Center-chest graphic: a single movie-title pun rendered in expressive lettering where one word is replaced or warped by a visual element—e.g., a film reel doubling as the letter O, or a popcorn bucket standing in for a key noun. Clean, confident, no clutter. Palette #2B2B2B charcoal ink, #C8A96E warm gold accent, #E8E0D0 cream base (garment tone), #7A4F3A aged brown detail Hero scene Flat-lay on warm oak surface: hoodie half-unzipped, graphic facing up, flanked by a worn paperback screenplay and a single kernel of popcorn—soft window light, no harsh shadows. Ad angle 'Tag the friend who would wear this unironically'—static carousel showing three different pun variants on cream, driving comment-section engagement before the click. PDP promise A zip-up hoodie built for people who think in movie quotes—graphic wit you'll actually reach for every casual Friday, road trip, or couch marathon. Review question Does the chosen movie-title pun land as clever and original without requiring knowledge of a specific studio property or protected character name—and would a reasonable person find it funny rather than confusing? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe hoodie that makes every film nerd do a slow rewind. ✓ Specific buyer + momentMovie-obsessed gift-givers and self-buyers aged 22–40 who bond over film trivia, quote films in daily conversation, and ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
