Signal Optional demand check
Brief Stop the scroll, start the ritual.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Stop the scroll, start the ritual.
Buyer The Overwhelmed High-Achiever Buying moment It is 8:45 PM on a Tuesday. The laptop is finally closed, the email notifications are silenced, and the buyer is transitioning from a high-stress workday to a 15-minute guided meditation session on their living room rug. Insight True relaxation for the modern professional isn't about 'doing nothing'; it is about creating a sensory boundary that signals to the brain that the workday is officially over. Product thesis FGS-C067 acts as the physical anchor for the 'End of Day' transition, using scent-memory to trigger a parasympathetic nervous system response. Visual family A sophisticated, single-weight continuous line drawing that flows across the label to suggest a sense of uninterrupted calm. — STILLNESS
Lavender & White Sage
FGS RITUAL COLLECTION Palette Cream, Warm Stone, Muted Sage Hero scene A top-down shot of the candle placed on a clean, light oak surface next to an open journal and a pair of noise-canceling headphones. Ad angle The 'Transition Ritual': Why your brain needs a physical scent-cue to truly let go of work stress. PDP promise Designed to be the final piece of your evening routine, this 16oz candle provides 80+ hours of clean-burning, atmospheric support for your meditation practice. Review question Does the continuous line motif feel too abstract, or does it effectively communicate the 'transition' concept to a premium wellness consumer? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookStop the scroll, start the ritual. ✓ Specific buyer + momentThe Overwhelmed High-Achiever ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.