Signal Optional demand check
Brief For the fan who treats fourth down like a household emergenc
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
For the fan who treats fourth down like a household emergency.
Buyer A spouse, sibling, or grown kid shopping for the house’s loudest game-day captain—the one who treats kickoff like a holiday and will wear a joke that the whole couch recognizes. Buying moment First serious Sunday of the season. They want a gift that proves they notice the superstitions, snack command center, and theatrical groaning—something that earns a laugh the second the wearer walks in with the remote. Insight Football fandom is a performance of caring too much. Humor that crowns the ritual—chips, snap-silence, the dog flinching at whistles—feels like belonging, not mockery or another franchise shout. Product thesis A wearable-humor crest that turns living-room football panic into a gift-ready emblem: funny at three feet, clear in a scroll thumbnail, no franchise required. Visual family illustrated ritual crest — Centered joke coat-of-arms: couch throne, airborne chips, leaping fan mirrored by a dog, heart-line bursting into a football. Bold contours, zero team marks. Palette ink black, stadium mustard, chili red, chalk white, turf green accent Hero scene Kickoff living room: wearer on the couch in the crest, chips mid-air, dog alert, friends pointing at the shirt before the play. Ad angle Skip another mug. Gift the house fanatic the crest of people who take snacks and fourth down equally seriously. PDP promise A conversation-starting game-day emblem meant to read on light and dark apparel in photos, group hangs, and gifting moments. Review question Does the couch-and-chips crest feel like something a real Sunday fan would wear and a partner would gift, or does it still read as generic sports clip art? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookFor the fan who treats fourth down like a household emergency. ✓ Specific buyer + momentA spouse, sibling, or grown kid shopping for the house’s loudest game-day captain—the one who treats kickoff like a holi ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.