CREATIVE DIRECTOR BRIEFpaid primary · x-ai/grok-4.6
Twelfth man of the couch. Reporting for snack duty.
Original locker-room-meets-living-room humor: a fake roster of game-day essentials as players, built as a transparent graphic for light and dark apparel so it can be worn, gifted, or filmed—not generic slogan type.
GRAPHIC FAMILYwearable-humor
BUYER MOMENTIt's 10 a.m. on game day. The living room is a command center: chips in formation, drinks on ice, lucky socks already on. They need apparel that matches half-coach, half-chaos energy without looking like a knockoff jersey.
FRONT ARTIllustrated starting lineup of game-day gear as players: helmeted chip bag, remote as QB, dip tub as lineman, clipboard coach. Fake depth-chart labels and playful stat bubbles. Original, mascot-free locker humor.
HERO SCENEMorning kitchen-to-couch: wearer in the graphic tee plates snacks like a locker room, TV warming up, friends arriving; shirt fully readable in window light.
HUMAN REVIEW QUESTION
Does the snack-as-roster illustration feel original and giftable, or does it still read like a fake licensed jersey?
No unverified catalog image is shown. Keep, rewrite, or request alternatives before production art is generated.