Signal Optional demand check
Brief Twelfth man of the couch. Reporting for snack duty.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
Twelfth man of the couch. Reporting for snack duty.
Buyer The friend who treats kickoff like a holiday—stocking the fridge at dawn, blowing up the group chat, and wanting a shirt that proves they showed up for the ritual, not just the final score. Buying moment It's 10 a.m. on game day. The living room is a command center: chips in formation, drinks on ice, lucky socks already on. They need apparel that matches half-coach, half-chaos energy without looking like a knockoff jersey. Insight Game day is an identity performance. Fans don't just watch; they staff the unofficial bench. Humor that casts snacks, superstitions, and the remote as a roster lets them wear the ritual instead of a logo they don't own. Product thesis Original locker-room-meets-living-room humor: a fake roster of game-day essentials as players, built as a transparent graphic for light and dark apparel so it can be worn, gifted, or filmed—not generic slogan type. Visual family wearable-humor — Illustrated starting lineup of game-day gear as players: helmeted chip bag, remote as QB, dip tub as lineman, clipboard coach. Fake depth-chart labels and playful stat bubbles. Original, mascot-free locker humor. Palette turf green, chalk white, night navy, penalty gold, sideline crimson Hero scene Morning kitchen-to-couch: wearer in the graphic tee plates snacks like a locker room, TV warming up, friends arriving; shirt fully readable in window light. Ad angle For the fan whose pregame is a whole production: wear the ritual, skip the knockoff logo. PDP promise A conversation-starting game-day graphic specified for light and dark apparel—meant to gift to the friend who takes kickoff personally. Review question Does the snack-as-roster illustration feel original and giftable, or does it still read like a fake licensed jersey? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookTwelfth man of the couch. Reporting for snack duty. ✓ Specific buyer + momentThe friend who treats kickoff like a holiday—stocking the fridge at dawn, blowing up the group chat, and wanting a shirt ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.