Signal Optional demand check
Brief For the years you stayed—meant for the couch, not the cabine
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
For the years you stayed—meant for the couch, not the cabinet.
Buyer A grown child or partner buying for a long-married couple who already have enough shelf decor and would rather receive something they will actually share on the sofa after dishes. Buying moment The buyer recalls last year’s crystal still boxed in a cabinet. They picture the couple on the same couch after dinner, one throw over two laps, late news murmuring, and choose a gift that belongs in that hour instead of on display. Insight Anniversary objects fail when they look too ceremonial to use. The nights a couple stayed are remembered more than anything they dusted. A blanket can become proof that the giver noticed how they actually live. Product thesis Original comfort-keepsake concept for a 60×80 woven blanket: a non-typographic twin-hearth crest that reads as sofa art and as a specific anniversary gift, with transparent light/dark print rules and a quiet at-home commerce story. Visual family Twin-hearth crest — Centered crest: two overlapping window frames sharing one interior glow; a single olive branch arcs below. Fine linework, no names or years, fully transparent ground. Palette warm ivory, oxblood, antique brass, graphite Hero scene Dusk living room: blanket folded over a sofa arm, two mugs, TV glow; crest visible but quiet; no faces required. Ad angle Skip the cabinet gift. Give what they will actually share after another ordinary Tuesday. PDP promise A large throw conceived to be used on ordinary nights and still look gift-worthy when folded over the sofa arm. Review question Does the twin-window crest feel like a specific anniversary keepsake without reading as generic wedding stationery? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookFor the years you stayed—meant for the couch, not the cabinet. ✓ Specific buyer + momentA grown child or partner buying for a long-married couple who already have enough shelf decor and would rather receive s ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.