CREATIVE DIRECTOR BRIEFpaid primary · x-ai/grok-4.6
For the years you stayed—meant for the couch, not the cabinet.
Original comfort-keepsake concept for a 60×80 woven blanket: a non-typographic twin-hearth crest that reads as sofa art and as a specific anniversary gift, with transparent light/dark print rules and a quiet at-home commerce story.
GRAPHIC FAMILYTwin-hearth crest
BUYER MOMENTThe buyer recalls last year’s crystal still boxed in a cabinet. They picture the couple on the same couch after dinner, one throw over two laps, late news murmuring, and choose a gift that belongs in that hour instead of on display.
FRONT ARTCentered crest: two overlapping window frames sharing one interior glow; a single olive branch arcs below. Fine linework, no names or years, fully transparent ground.
HERO SCENEDusk living room: blanket folded over a sofa arm, two mugs, TV glow; crest visible but quiet; no faces required.
HUMAN REVIEW QUESTION
Does the twin-window crest feel like a specific anniversary keepsake without reading as generic wedding stationery?
No unverified catalog image is shown. Keep, rewrite, or request alternatives before production art is generated.