Signal Optional demand check
Brief 47 things at once—and still the only one who actually finish
Production art Needs KEEP / REWRITE / KILL
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief anthropic/claude-sonnet-4.6
47 things at once—and still the only one who actually finishes them
Buyer Adult children (25–45) shopping for Mother's Day, birthdays, or 'just because' gifts; also moms who self-purchase humor tees that validate their daily chaos Buying moment A grown daughter scrolling gift ideas at 11 p.m. thinks about her mom simultaneously texting her, reheating dinner, managing a calendar, and giving unsolicited but correct advice—and laughs because no card captures that Insight Moms are celebrated for love, but rarely for their absurd operational competence. Humor that names the specific cognitive load lands harder than generic 'World's Best Mom' messaging Product thesis A wearable punchline that turns maternal multitasking into a badge of honor; funny enough to gift, true enough to keep Visual family retro-utility illustration with a warm editorial twist — A single illustrated figure mid-juggle: phone tucked under chin, stirring a pot, holding a to-do list, waving off a notification—rendered in a bold 3-color linocut style with a subtle halo of chaos lines. Text wraps organically below the figure. Palette #E8C97A warm gold, #C0392B brick red, #2C2C2C near-black, #F5F0E8 cream (light garment base) Hero scene Flat-lay on a warm linen surface: tee folded with a handwritten gift tag reading 'You know why,' a sprig of dried herbs, and a coffee mug—shot in soft morning window light Ad angle Side-by-side scroll-stop: left panel lists 47 things moms do simultaneously; right panel shows the tee. Caption: 'She already knew.' PDP promise A tee that says what every thank-you card forgets: Mom doesn't multitask, she just operates at a level the rest of us can't audit Review question Does the illustrated figure read as universally relatable across diverse mom demographics, or does the art direction risk implying a specific cultural or age profile that could narrow the audience? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hook47 things at once—and still the only one who actually finishes them ✓ Specific buyer + momentAdult children (25–45) shopping for Mother's Day, birthdays, or 'just because' gifts; also moms who self-purchase humor ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
Master graphic v1 · review ready · gemini-2.5-flash-image
review The design itself. Everything downstream is built on the KEPT version.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.
