Signal Optional demand check
Brief The ultimate uniform for the armchair detective.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
The ultimate uniform for the armchair detective.
Buyer The 'True Crime Enthusiast'—a professional woman, 25-45, who unwinds from high-stress work by immersing herself in investigative podcasts and docuseries. Buying moment It is Thursday night. The work laptop is closed, the phone is on 'Do Not Disturb,' and she is settling onto the sofa with a glass of wine or tea, ready to binge-listen to a new season of a cold case podcast. Insight True crime isn't just about the mystery; it’s about the ritual of 'solving' a puzzle from the safety and comfort of home, turning a dark subject into a cozy, meditative experience. Product thesis A high-contrast, large-scale woven blanket that signals 'do not disturb' while providing tactile comfort during long-form investigation marathons. Visual family A heavy, grounded aesthetic featuring stacked, layered typography and high-contrast geometric elements that evoke a classic 70s investigative file folder aesthetic. — COLD CASE CLUB Palette Deep Charcoal, Burnt Orange, Off-White Hero scene A cinematic, moody living room shot: soft amber lamp light, a tablet playing a podcast, and the blanket draped over the edge of a velvet couch, inviting the viewer to join. Ad angle Focus on the 'ritual' of the hobby—positioning the blanket as the essential gear for the true crime fan's self-care routine. PDP promise Durable, high-density weave designed to withstand years of late-night marathons; a keepsake for the dedicated investigator. Review question Does the 'Evidence Board' motif feel sophisticated enough to be a home decor item rather than just a novelty gag gift? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookThe ultimate uniform for the armchair detective. ✓ Specific buyer + momentThe 'True Crime Enthusiast'—a professional woman, 25-45, who unwinds from high-stress work by immersing herself in inves ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.