Signal Optional demand check
Brief For fans whose ice time never expired.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief x-ai/grok-4.6
For fans whose ice time never expired.
Buyer Lifelong rink parent who still treats rec-league tape like Cup footage and never quite hung up the obsession. Buying moment Post-practice parking-lot coffee at 6 a.m., lucky layers still on, laughing that the kid now asks to rewatch the shift together. Insight The real hockey identity lives in the unglamorous hours, not the highlight reels. Product thesis Original wearable-humor graphic that turns lifelong ice loyalty into a heart-shaped rink people actually want on their chest. Visual family wearable-humor — Heart-shaped miniature rink, crossed sticks forming an infinity loop, puck as pulse, faint frost-scratch lettering along the boards. Palette ice white, barn red, midnight navy, warm gold, frost charcoal Hero scene Dawn kitchen: tee draped over a chair beside tiny skates and a steaming mug, backyard frost visible. Ad angle The gift for whoever still schedules life around ice. PDP promise Reads as affectionate inside-joke pride from the bleachers and stays print-clean on light or dark. Review question Does the rink-heart-plus-infinity-sticks feel distinctive enough that a hockey parent would choose it over generic fan tees? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookFor fans whose ice time never expired. ✓ Specific buyer + momentLifelong rink parent who still treats rec-league tape like Cup footage and never quite hung up the obsession. ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.