Signal Optional demand check
Brief Close the laptop. Light the intention.
Production art Generate the master graphic
Commerce views Unlocks when the master graphic is KEPT
Story + ads Unlocks when the master graphic is KEPT
Listing Title, bullets, description, tags, price band
POD Map to a Printify blueprint
Shopify Owner release action — never automated
Direct work Tell the product agent what to change Auto mode versions your direction, chooses the next safe missing draft, and immediately runs its scoped AI agent. You can still select a specific target or save a note only. Every result remains reviewable and unpublished.
Next safe draft (auto) Save as workroom note Creative brief Master graphic Light-product print Dark-product print Hero image Detail image Lifestyle image Ad still Listing + email sequence Save + start next AI job Creative brief gemini-3.1-flash-lite
Close the laptop. Light the intention.
Buyer The 'Burnout Recovery' professional (28-40), working high-pressure roles, seeking tactile ways to signal the end of the workday. Buying moment It is 7:15 PM on a Tuesday. The laptop is closed, but the mental tabs remain open. The buyer is looking for a physical anchor to transition from 'output mode' to 'restoration mode' without needing another screen. Insight True self-care isn't just relaxation; it's the intentional act of creating a boundary between the chaos of the day and the sanctuary of the evening. Product thesis Healing & Hope acts as a sensory 'reset button,' using scent and soft visual cues to physically signal the nervous system that the workday is officially over. Visual family A sophisticated, airy composition featuring delicate, hand-drawn floral linework that frames the central text with a sense of calm. — HEALING & HOPE
Wild Lavender & Driftwood
FGS Ritual Collection Palette Cream, Sage Green, Soft Blush Hero scene A low-light, slow-motion sequence of a hand striking a long match and lowering it to the wick, followed by the soft glow illuminating the label text. Ad angle The 'Transition Ritual': Why your brain needs a physical cue to stop working before you can actually start resting. PDP promise Hand-poured to help you reclaim your evening. A scent profile designed for deep decompression and mental clarity. Review question Does the botanical motif feel grounded enough to appeal to a professional, or does it lean too far into 'decorative' territory? Rewrite brief Score demand
Offer strategy target >6% · hypothesis
The current brief predates Phase 0. Regenerate it to add the conversion hypothesis, annual promotion windows, bundles, economics and measurement plan.
Next: generate commercial brief · missing commercial strategy
Conversion checklist 3/12
✓ One-line hookClose the laptop. Light the intention. ✓ Specific buyer + momentThe 'Burnout Recovery' professional (28-40), working high-pressure roles, seeking tactile ways to signal the end of the ○ Original, non-infringing designKeep a master graphic first ○ Hero image shows this designGenerate from the kept master graphic ○ Lifestyle momentBuyer needs to see the message lived out in a shared moment ○ Ad still with headline spaceNeeded for paid social ○ UGC / video scriptsHooks + shot lists for short video ○ Benefit-led listing copyTitle, bullets, description, SEO, tags ✓ No unguaranteeable claims— ○ Gift occasions namedWhen would someone buy this? ○ Price band setFrom the listing draft ○ Fulfilment mappedPOD Mapper Production art Commerce views Story + ads Listing Launch
Generate full funnel Advance funnel (0)
The design itself. Everything downstream is built on the KEPT version.
Not generated yet Generate from the brief.
Print file tuned for light garments/products.
Not generated yet Generate from the brief.
Print file tuned for dark garments/products.
Not generated yet Generate from the brief.